1. Brand: the container reach stacker is a small batch and specialized product. Because the applicable objects of the products are relatively concentrated, the brand establishment mainly relies on the word-of-mouth communication of port machinery and equipment users of the port transportation group and the yard wharf. The customer's impression on the brand represents the technical quality of the product, and the brand has a decisive impact on the customer's purchase.
2. Price: the major customer group of the container reach stacker is the state-owned holding port group or China railway system container transportation company, which is very concerned about the product quality, and the price is relatively not very sensitive; the other part is generally separated by the state-owned enterprises to enter the container transportation market or prepare to enter the market, such as some privately funded container terminals, or small and medium-sized enterprises, These customers have relatively poor economic strength and are more sensitive to price. Another part of the customers are small and medium-sized container transport enterprises or private terminal yards, which are also very sensitive to the price.
3. Service: the structure of the container reach stacker is complex, and most of the customers have no maintenance ability. Customers rely heavily on the manufacturer for the maintenance of the equipment, and pay more attention to the after-sales service when purchasing. At the same time, they are very concerned about the response speed of the manufacturer's after-sales service, one-time troubleshooting ability and professional service level, and are more concerned about the after-sales service charges and charging standards.
4. Quality: the operation performance and reliability of the container reach stacker have a direct impact on the construction quality, which will lead to serious consequences such as failure to complete the task according to the contract requirements, releasing of equipment for transportation, and even the existence of potential safety hazards. Therefore, the customer's primary consideration when purchasing is product quality and equipment stability.
5. Payment method: the value of the container reach stacker is relatively large. Large state-owned enterprises and units with good strength and efficiency generally adopt the method of full payment in addition to partial quality guarantee deposit. However, the customers of private storage yard are under great pressure of one-time payment. They pay more attention to the payment terms, which is also an important factor affecting the purchase decision.
6. Operation and maintenance cost: the use cost of the container reach stacker is mainly composed of the cost of replacement of vulnerable parts and warranty maintenance. Due to the high price of vulnerable parts, and even some key parts rely on import, the pressure on the customer's later use cost is great. Therefore, the use and maintenance cost at the time of purchase is also an important indicator for investigation.
7. Construction efficiency: high efficiency requirements, continuous work, and low failure is the pursuit of customers.
8. Convenience: customers are very cautious about the purchase of large-scale equipment. Generally, they will have a long-term inspection and selection. The convenience of purchase is not very high, but once the contract is signed, the delivery time is required to be short.
9. Performance: stable performance, fuel saving, easy operation and maintenance.
10. Spare parts supply: fast delivery, good quality, strong versatility, moderate price requirements.
11. Operation comfort: humanized operation platform, man-machine interface, the operator is not easy to fatigue, high efficiency.
12. Maintainability: the market of port machinery products has entered a mature stage, the user demand tends to be rational and differentiated, and the maintenance time is required to be handled in a short time.